Create a digital twin of your gallery space
The virtual gallery of your dreams
High Res Photographic Virtual Exhibitions
Immersive Art Experiences Through 3D, 360 & VR
Bashing together technologies from a flux of contemporary creative and design media
Enhancing art work and the art experience for the 21st Century art lover, artist and gallery
Virtual Arts Centre
Royal Ulster Academy
140th Annual Exhibition
Creative Peninsula Exhibitions
3 x Consecutive Exhibitions on 2 sites
Causeway Coast & Glens
3 x Consecutive Exhibitions on 2 sites
Living in Donegal
Culmination of a year long project
Tribes and Tribulations
Solo Exhibition by Helen Merrigan Colfer
Royal Ulster Academy 2020
100% virtualisation of an actual Ehibition
All artwork captured from original art
Take A Tour
Collaborating on unique installations
100% unique virtual environment created for this collaboration. Where would you place your work?
As a 21st century artist and arts practitioner I leverage the tools of VR, game design, architecture, CAD, animation and film making to support the promotion of art in ways that showcase the art itself.
We take reality and press ‘enhance’
Gallery + Plus
At a time when gallery footfall and exposure to the arts is likely to be reduced, a digital twin or unique virtual space offers additionality. An opportunity exists to supplement physical facilities with a virtual programme designed for social sharing and interaction.
All at a small fraction of the cost of operating a regular gallery, a Virtual gallery space offers the potential to be revenue positive through increased sales commissions, not to mention virtual footfall swelling the numbers of visitors accessing the space but also demonstrating the global reach and relevance of the gallery itself.
- More artists being promoted simultaneously,
- Secondary or guest curation,
- Teaching gallery craft, installation, layout, lighting
- Hosting permanent collections, retrospectives & group shows
- Link to your online store social profiles, webpage
- sell work, generate commission
Did you ever feel your gallery could do with:
- Another floor? A basement? Using office spaces as gallery rooms?
- Taking over next door? Removing walls & columns? More ceiling height?
- Grass, fur or sand instead of carpet?
- More lights? Different lighting options?
All of that and more is very achievable
As part of a traditional gallery exhibition process, the physical installation of the work in the space is documented in photography and video.
These media form an important part of each gallery, artist and photographer’s archives. They are crucial in securing future shows, justifying funding and in representing your practice across all media right around the globe.
Our parent entity MarshallArtsMedia has been specialising in producing media for the arts media for many years. We have significant experience of documenting thousands of works via photography or video. We have shot extensively with clients over many years such as the Royal Ulster Academy and Ulster University’s Belfast School of Art.
As with a real camera, we can provide very high resolution professional documentation from a virtual show. We can take shots from any angle, at any focal length, with control over depth of field and bokeh, no problem.
Unlike the real world however we can provide the impossible shots, remove architecture to get a better view, take sections through the building, change the sun angle. Exceptionally high resolutions are possible and all manner of FX are available.
“In the installation process, the work is hung at the specified height and spacing. As default, works are hung either without frames, with canvas edges showing, or using a plain box frame.
We can readily replicate lightboxes and specialist gallery lighting conditions. Spotlights are added and adjusted individually for each work.
In designing to replicate real-world, the textures and properties of surfaces, materials and the space itself are important. Our paint has roller bumps in it, floors have polish, grain and grooves between boards, mirrors will mirror accurately, light rays bounce everywhere and a smart, fast computer calculates each ray of light, tracing as it interacts with this detailed texturing to give amazing accuracy, striving toward photorealism.
It’s obviously unreal until it’s not
When we think of it; beyond the fabric of any physical structure, anything imaginable is possible; from a single work in a blue fur-lined room spectacularly lit by moonbeams, through to multi-hall biennale concourse exhibitions. We are not limited by physical scale or detail, just imagination, timescales and client budgets.”
The future is already here, it’s just not evenly distributed”
Striving for Invisibility
We embrace raw processing power and machine learning to generate high resolution artist renderings and documentation of real work. Work that is thoughtfully installed, lit and exhibited.. Whether we install in digital twins or imagined galleries, these are flexible spaces that we as artists and experienced arts practitioners have created in order to showcase the work.
Ironically, the better we do our job the less remarkable we are.
It’s all about the work.
Virtual galleries curated by you
Our virtual gallery spaces are often modelled to match existing galleries. This of course requires me to create a very accurate 3D representation of the gallery. This is a one-off commission and the model is stored on our servers for future hangings and installations. With good information, most gallery models can be built from plan relatively quickly. On and in this structure, new exhibitions can be installed regularly.
For greatest accuracy in creating the model, the gallery would supply me with dimensioned architect’s plans and sections. Once I have those I can create the ‘bricks and mortar’. Photographs can provide details of wall colour and texture, floor covering, lighting positions
Whilst the models are very accurate, I consider these ‘artist renderings’, they are sketches, not exact to architectural standards but when working off proper plans, certainly accurate to within a few mm.
The Royal Ulster Academy 138th Annual Exhibition at the Ulster Museum 2019/20.
We scanned the show using architectural infrared technology processed through powerful AI machine servers to create a detailed Virtual tour. Those data provided 99% accurate measurements not just of the gallery but of the dimensions and positioning of each individual works alongside unparalleled 360 photo documentation such that this twin could be created. Final lighting has yet to be applied to the model shown.